Planning for BACE and Maximizing Your ROI.

2021 BACE Post #1: Should I exhibit at the National Business Aviation Association BACE Event? 🧐

With just 3 months left before the kickoff of the National Business Aviation Association BACE trade show, there is a lot of great energy building around the event. Following the cancellation of last year's event and minimal opportunities for face-to-face meetings over the last 18 months, I know everyone is excited to get re-connected with customers, partners, colleagues, and friends!

While there is a lot of buzz around the show, don't count on just showing up and having success. For most companies in Business Aviation, this event represents the biggest single spend in sales & marketing for the year. Are you positioned to maximize your return on this big investment?

Talking with exhibitors over the years, measuring the success of this event can be tough. When your CEO or investors ask you how the show was.... "good", "great!", or "we were really busy!" are not really valid answers.

Leading up to the event on October 12th, I will be sharing a series of posts covering the different aspects of planning for a kick-ass show that creates significant sales pipeline and closed-won opportunities.

If there are any topics or questions you'd like me to dive into, leave a comment or shoot me a message! Stay tuned for more BACE show intel!

To get involved in the conversation, follow Greg on LinkedIn.